Demystifying Brand Lift for Podcasts and Digital Audio
By Signal Hill Insights
Learn what brand lift is and how it’s different from other ad effectiveness metrics with Signal Hill's Paul Riismandel. Find out how to use brand lift studies to measure and optimize different types of podcast and audio ads and why brands of all types and sizes can benefit from this research. We'll share case studies in effectiveness, and more tactical takeaways.
Free event
to PDT
Online