Make Them Press Play: How to Use Your Personal Brand to Market Your Podcast, with Monica Rivera
By LWC Studios
What do Amazon, Nike and Tesla all have in common? Brand recognition. Without spending millions of dollars, you can apply the strategies from the most recognizable companies in the world to your podcast promotion. Because what if I told you, the difference between someone listening to your podcast or your competitor's is you? In this presentation, you will: * Understand why personal brands are for more than just social media influencers * Discover 3 C's of personal branding * Build the bridge from your podcast to you * Learn how to intentionally craft a brand that connects with your audience Monica Rivera is a data-driven marketer, reformed self-doubter, community builder, and speaker determined to put more money in the pockets of women of color. She is the creator of YOU WANNA DO WHAT?!, a consultancy and podcast empowering women of color to take their business idea from stuck to start with mindset shifts and small scale actions. Prior to building successful communities and businesses, Monica spent 15+ years in marketing working for companies like SAP, Citi, Verizon, and Deloitte. She has spoken at TEDx, TIME Magazine, NPR, Podcast Movement, and more. Monica has been featured in O Magazine, The Huffington Post, NPR, and Business Insider.
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